The luxury bitter

In order to reposition the brand and promote Campari bitter sales, according to their values, we organized an international roadshow called “Formula Campari”. It was a Ferrari tour around Spain in which Ferraris from all around the world participated.

The event is part of a comprehensive communication campaign that comprised from corporate identity, to action implementation aimed at Key Stakeholders (consumers, distribution and commercial and influencers networks); promotional parties, testers and merchandising activities.