The First Spanish wine with Screw Cap
Raimat is the most cosmopolitan, trendy and innovative brand wine. It is also the first one that commercialized their varieties with screw cap. Shixing Consultants developed a 360 communication campaign for influencers and experts, in order to increase the brand presence on distribution and the HORECA sector.
The campaign counted with the collaboration of Pedro Monje, a celebrity’s personal chef, the participation at the contest “The Chef of the year”, bartering and product placement on the movie “Rivales” (starred by Jorge Sanz and Juanjo Puigcorbé), the videos “5 ways to open a wine” shared on the social media, and POS promotions, as well as an advertising campaign.