Regata

Marketing Communication - Communication and Energy - Sports, Motor and Reputation - Advertising and co-branding

We lead in sports communication

Being part of the Iberdrola team and having Agustín Zulueta (America’s Cup, Desafío Español) as a director does not happen every day. Big nautical events such as Copa del Rey, European Championship and World Soto 40 have been good opportunity to communicate the brand’s values, manage communication assets and multiply the investment over a period of nine months.

The victory in the European Cup, second place in Copa del Rey and the successful projects such as Jóvenes promesas and GP42 has put the cherry on top of a season where we have also had time to discover the skills of the Cantabrian footballer and occasional sailor, Sergio Canales, at the Iberdrola helm.