Kite Surfing pioneers

Winfield is the Australian tobacco brand created in 1972 and the most popular in Australia and New Zealand. For its introduction in the Spanish market, we link the brand to a sport. As none of them responded to the parameters of the brand, we chose to create a new one. Thus, Kite Surfing was born.

The global plan has integrated everything from the creation of sports equipment in Japan, to marketing communication actions, corporate responsibility and promotions. We hired a surfer and made him the first practitioner of this modality, we managed media relations, and we created and produced the advertising campaign and audiovisual brand content in Australia for its dissemination on TV. The campaign has also included sampling actions in PLV.