Fórmula

Marketing Communication - Consumer Communication - Sports, Motor and Reputation - Big events - Promotions, Relationship Marketing and Sales Push

The luxury bitter

In order to reposition the brand and promote Campari bitter sales, according to their values, we organized an international roadshow called “Formula Campari”. It was a Ferrari tour around Spain in which Ferraris from all around the world participated.

The event is part of a comprehensive communication campaign that comprised from corporate identity, to action implementation aimed at Key Stakeholders (consumers, distribution and commercial and influencers networks); promotional parties, testers and merchandising activities.