“Give yourselft time to be dad”
80% of mothers and 83% of Spanish parents don’t have enough time to play with their children.
The campaign “Give yourself time to be dad” is designed to promote the play of dads with their children.
Creation and production of the Father’s Day event in Madrid, reinforced with digital content, graphic supports, sampling, Influencers campaign and the implication of educational centers.
Distribution of 5.000 inflatable balloons and 142.000 downloads of the game “Tres en raya” through the site create for the ocassion.