Big events - Advertising and co-branding

Out of the bubble

In the context of the Global Week of Primary Immunodeficiencies, the Catalan Association of Primary Immunodeficiencies, ACADIP, the Unit of Infectious Diseases at the Hospital Vall d’Hebron, San Juan de Dios Hospital and the Institute Research of Vall d’Hebron (VHIR) conducted an informative and entertaining program to make public this disease, categorized as a rare disease.

Part of the campaign “Help them get out of the bubble”, communication actions have been targeted towards mass media, social networking, medical collectives and the public opinion. Moreover, we developed scientific seminars and family and ludic events.