How to attract loyalty in a society that, as Elie Barnavi admits, has gone blind and insensitive to the religious feast of the sacred?
An equally creative and interesting initiative was held last August by the artistic workshops “Record’art”. This event took place from July 26 to August 10 in Cadaqués (Girona), a seaside town and high touristic attraction during spring and summer months.
The organizers of the exhibition gave up traditional communication strategies and became a high impact visual claim with an original approach. This is a clear example of hyper loyalty in the hypermodern society.
To promote the conference, Irish artist Sean Scully (Dublin, 1945) gave his painting “Cecilia” to Capella Fonda of the Santa Maria Church, in Cadaqués. It became the chosen and only setting where devotees and not devotees could see the work of this guest artist.
The unique exhibition of the work of Sean Scully at the center of a sacred place was the key point that increased the number of visitors to the church, away from the core of the town. Scully, a pupil of Henri Matisse, Piet Mondrian and Mark Rothko, presented in this monumental work performed on aluminum plate, six feet wide and three high, provisions rhythm, color blocks and progressive overlays capable of transmitting optical illusions, motion sensations and relief, and especially managed to attract new devotees.